How To Choose The Best Display Counter That Can Boost Sales?

Best Display Counter
16 Apr, 2025

Display counters are fundamental for striking good first impressions, attracting customers, and generating the revenues a business seeks. The right display counter can accentuate your business, whether you are showcasing cakes, baked-items, or grab-and-go items. The leading display counter manufacturers have personalized solutions that blend durability, usability, and beauty. Here are tips and price types to help you choose the best display counter aligning with your business needs.

Types of Display Counters

 
Countertop displays work wonders in increasing sales by supplementing product promotion in high-footfall areas within your store, such as the busiest line. This encourages impulsive buys from customers, generating some much-added sales that otherwise could have gone. 

However, this approach applies only when you pick the right type in tune with your products; it attracts more customers and sales. Let’s explore the top 3 professional-looking yet functionally designed display counter options.

  • Glass Display Counter: Ideal for bakeries and cafes

The standard display cases for bakeries offer good visibility of the product while retaining the appropriate temperature. In many ways, they work wonders, juxtaposing effectiveness and beauty, making sure your products are very appealing and fresh.

  • Refrigerated display counter: Keeps perishable items fresh and appealing.

Products that need more cooling include cakes, pastries, and cream-based desserts, which, by any measure, constitute perishable products. These units have glass displays to highlight the products and are temperature-controlled.

  • Modular Display Counter: Customizable for various retail setups.

Whether standalone or in association with other stands, freestanding and modular counters are now key players in the exhibition and trade show arena. Modular counters give your business a great opportunity to elegantly and professionally present its unique brand and its message is sure to attract attention.

Key Factors to Consider While Buying a Display Counter

An efficient display counter design brings greater product exposure and sales, so let’s take a look at those important elements that work towards the function and appearance of the display. These elements will promise that your countertop displays attract potential consumers’ attention and encourage interaction, whether you’re introducing a new product or looking to enhance your current displays. 

  • Display Visibility & Design

You can expect the best visibility if the display counters have tiered shelving since product sales are reliant on visibility. A higher level of visibility will result in more sales and vice versa. To draw in more clients, find a display counter with a lovely design. You can look for conciseness, color coordination, complete display without obstruction, tasteful interior decoration, and clear view glasses. Curved cake display counters, for example, offer sleek front glass and unobstructed views. 

  • Material & Build Quality

Verify the display counters’ material at all times. Selecting anti-rust materials is especially important for the display counter’s longevity. Given the many choices in material, typically, marble, painted panels, and stainless steel stand for the kill. As permanent materials, both marble and stainless steel hold up aesthetically, while the other is caustic-proof. Marble, however, is a bit on the high-end side, so if you have a tight budget, it can be used for cake display counters.

  • Lighting & Illumination

Lighting is the most basic factor for product representation, regardless of whether food or beverage. Hence, the lighting you select for the display refrigerator will directly influence your sales performance. If the customers cannot see the products, you cannot expect them to buy them. So, you can significantly raise sales using the appropriate illumination inside your service over-counter refrigerator or display case. Look for designs with diverse lighting options, just like our shelf and size options. We provide energy-efficient variants with LED inside illumination in addition to fluorescent lighting.

  • Storage & Functionality

Pick a display counter that will fit in with your bakery or patisserie’s available space and have enough room to display your collection of products. Consider the size of your cakes and pastries and whether you’ll need movable shelves to fit several sizes.

  • Temperature Control 

Maintaining accurate temperature control in various applications requires selecting a high-quality temperature controller. You can look for displays with cutting-edge technology, precision, and intuitive interface. Invest in controllers known for their dependability, adaptability, and high accuracy.

  • Ease of Cleaning & Maintenance

Choose materials for counter displays that are easy to clean and don’t become stained readily. The best surfaces are smooth ones, such as laminated or acrylic. Steer clear of designs that have a lot of corners or crevices where dust might collect. Consider the long term; time and effort are saved by displays that require less maintenance. Additionally, confirm if they are resilient enough to withstand repeated cleanings without breaking.

  • Customization & Branding

Branding is often required for the counter display stand’s walls since they will be used to advertise a specific commodity or service. Ensure that the visuals are readable, engaging, and striking. Additionally, you should select the appropriate label stickers so that the product names or photos are easily readable. To create personalized display stands, you can talk to the display counter supplier about your needs.

Top Display Counter Brands & Models

Still confused about what to buy? Check this list of top display models available in the market before you shop for a display counter.

BrandModels TypeFeatures
Riddhi DisplayMagico- Bakery Display Glass Counter
  • Maximum visibility for each shelf’s ideal merchandise presentation
  • LED illumination with a variety of colors, both inside and outside
  • Power Supply 230V – 1 Phase – 50Hz/60 Hz
  • Power Supply 110V – 1 Phase – 50Hz/60 Hz
Twinkle Star EnterprisesBain-Marie Display Counter
  • Stainless Steel Material
  • Custom designs available
SAS Bakery EquipmentCold Rectangular Pastry Showcase
  • Heated by halogen lamps
  • Back mirror reflection
  • Front no glass
  • Illuminated by a Warm light fluorescent lamp

Conclusion

Aesthetics, durability, and practicality must all be balanced when selecting the ideal display counter. With Riddhi Displays experience, you can design a unique solution that accentuates your products and fits with the essence of your business. From cake displays and glass display counters, we mix cutting-edge technology, long-lasting materials, and visual appeal to make your products stand out.

Have a question? Call us Now
+91 9825072799
Need Support? Drop us an email
info@riddhidisplay.com